Thursday, 12 March 2020

Why Media Citations are Important to Select your Market Research Firm?


Blog Brief: A citation refers to any mention of your business online. It is often a combination of your firm name, contact details (name, address and phone number-NAP) and website address. In general, citations on popular websites help any business to find more clients/customers. For any market research firm, media citations in popular online or print media is very important to boost business, improve customer visibility and create a name in the market. Having your company name listed on quality media citations helps market research firms and consultants to build trust within Google. Google usually trusts these quality citation websites to position the firm name on top Google search results. If a well-known media cites a market research firm’s database or reports, it implies reliability and accuracy of the firm’s work.


Why Media Citations are Important to Select your Market Research Firm?

It is very important for any market research firm to find online success. It requires quite some effort to see your business and brand name on the top searches in order to draw more customers. And media citations are very important sources to enhance online visibility.

A citation refers to any mention of your business online. It is often a combination of your firm name, contact details (name, address and phone number-NAP) and website address. In general, citations on popular websites help any business to find more clients/customers. In similar lines, for any market research firm, media citations in popular online or print media is very important to boost business, improve customer visibility and create a name in the market. Having your company name listed on quality media citations helps market research firms and consultants to build trust within Google. Google usually trusts these quality citation websites to position the firm name on top Google search results.

For any business, it is an important decision to choose the right market research firm or business consultants. The right firm could help a business make decisions that are the most important turning point of all projects and organizations. It is almost impossible to be certain about any decision that you were supposed to make. Enter a market or not? What price is the proper price? Need to comprehend the competitor’s situation and ways to beat them? All such difficult decisions can be analysed using estimations to take an informed decision. And businesses could opt for a firm that appears in popular media citations. If a well-known media cites a market research firm’s database or reports, it implies reliability and accuracy of the firm’s work.

Selected Media Citations for GME:

·         Market Insider cited GME dated 31 October 2017. They referred to a new market research report published by Global Market Estimates to “discuss the underground utility locators market is expected to grow at a CAGR of 6.2% during the forecast period, to reach USD 11.21 Billion by 2025. The demand for utility locators is projected to grow due to increasing spending on infrastructure development and residential & non-residential construction activities.” The whole report was summarized in the discussion.(https://www.globalmarketestimates.com/electronics-semiconductors/report-summary.php?report_id=771&report_name=underground-utility-locator-market)

·         Digital Journal cited GME for the global farm equipment  report –“According to the updated market research report published by Global Market Estimates Research & Consultants, the Global Farm Equipment Market is projected to grow at a significant CAGR from 2018 to 2026.

·         The website www.ask.com cited GME. The report studies various aspects of the global Electric Bikes Market in terms of application, end-users, type, product, and region. The report also studies the Electric Bikes Market based on region into North America, Europe, Asia Pacific, Central & South America and Middle East & Africa. The report identifies key players in global Electric Bikes Market, along with competitive landscape, company market share analysis, major market drivers, restraints, opportunities, challenges and future market trends.

The more reliable the media citations are, the greater they speak about the market research firm they have cited.

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