Teeth
Whitening Market Insights
The global teeth
whitening market is estimated to witness a moderate CAGR during the forecast
period. The market is driven by growing awareness about physical appearance
coupled with the convenience provided by non-invasive teeth whitening products.
Teeth whitening products essentially bleach the teeth, making them whiter and
more presentable. Teeth whiteners can be applied by a dentist, and can also be
bought over the counter and applied by the consumer at home. These products are
available in a variety of ranges and price points, which make them accessible
to all kinds of consumers. Easy availability of these products is expected to
further contribute to growth in the teeth whitening market. however, factors
such as lack of knowledge and awareness about teeth whitening is expected to
hinder growth in the market especially in developing countries.
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Teeth
Whitening Market: By Product
The global Teeth
Whitening market can be broadly segmented into whitening toothpastes, whitening
gels and strips and white light teeth whitening devices among others. The teeth
whitening toothpastes segment is projected to hold the largest market share in
terms of revenue during the forecast period. Toothpastes are a highly popular
product and are used extensively in low and middle income countries. Due to
high demand and lower price of the product, teeth whitening toothpastes are
more likely to be purchased in these regions. The demand for teeth whitening
strips is estimated to grow at a significant CAGR owing to its effectiveness
and availability in drugstores.
Teeth
Whitening Market: By Distribution Channel
On the basis of
distribution channel, the global teeth whitening market can be classified into
online sales and offline sales. Although online methods of purchasing consumer
goods have gained tremendous traction recently, the offline sales are likely to
dominate the market share in terms of revenue. This can be attributed to lack
of access to online platforms in developing and less developed economies. The
online sales segment is projected to be the fastest growing, owing to wide
variety of products available online and convenience offered by online
shopping.
Teeth
Whitening Market: Regional Insights
North America is
projected to hold the largest market share in the global teeth whitening market
due to inclination of the population towards improving aesthetic appearance through
cosmetic dentistry. U.S. is expected to be the largest contributors towards
growth in the teeth whitening market in North America. Rise in teeth damage due
to unhealthy lifestyle and consumption of junk food is further expected to
boost demand for teeth whitening products in the region. Easy access to
healthcare and over the counter teeth whitening products is likely to have a
positive impact on growth in the market as well.
Teeth
Whitening Market: Vendor Landscape
The report contains a
chapter dedicated to vendors operating in the market, covering raw material
manufactures, equipment developers, manufacturers, and distributors. The report
provides these insights on a regional level. This section of the report entails
contact details, experience, products manufactured/supplied, and geographical
presence of companies.
Teeth
Whitening Market: Share &
Competitor Analysis
Some of the key players operating in the Teeth Whitening market
are Colgate-Palmolive, GlaxoSmithKline, Johnson
& Johnson, Proctor & Gamble, Unilever, GLO Science, Henkel, Church
& Dwight, and Brodie & Stone.
In August 2018,
Proctor & Gamble was granted a patent for its teeth whitening device which
uses blue visible light or near-visible ultraviolet light to speed bleaching
when peroxide-based substances are applied
In June 2017, the
American Dental Association announced the Crest 3D Glamorous White Whitestrips
to be the only home-use teeth whitening product to be accepted by the ADA
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