Wallpaper Market Segmentation:
By Type (Self-Adhesive Wallpaper: Pre-Pasted Form, Traditional Wallpaper: Un-Pasted Form), By Product (Paper, Synthetic, Non-woven, Textile, Flock, Metallic, Natural Material, Mural, Paintable Wallcoverings), By Application (Residential, Commercial, Industrial), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), End-use Landscape, Vendor Landscape and Competitor Analysis | Business Intelligence Report
Market Insights
The global demand for wallpapers is projected to grow at a CAGR of more than 20% over the forecast period. Increasing attention given by a consumer on enhancing the aesthetic appeal within an establishment is projected to augment the demand for wall coverings over the coming years. The growing spending on repair & renovation activities across the world is projected to complement demand.
Homemakers, corporate offices, and commercial establishment are expected to invest extensively into interior designing activities which will in turn increase the demand for wallpapers over the coming years.
Wallpapers can last for more than 15 years which makes a cheaper alternative to paint over the long run. It helps conceal wall imperfections and can add depth and style to the room that cannot be achieved through paint designs. Many designers club the usage of wallpaper and paint; printable wallpapers are also expected to gain preference over the coming years.
Some of the factors that may hinder market growth are that the purchase of rolls and installation of wallcovering are expensive as compared to paints. However, the growing number of home improvement stores and interior designers are expected to increase preference for artistic designs that can be achieved through wall papers.
Product Insights
Paper wallcoverings include a paper substrate on which the design is sprayed or coated. These types are very durable as they are laminated with vinyl or polyvinyl chloride. Synthetic wallcoverings are made with or without a paper substrate.
Nonwoven wallpapers are expected to gain preference across the world as it is new to the interior designing industry and it is relatively easy to use. The nonwoven segment consists of textile fibers and cellulose that are fixed using a bonding agent. These products are sometimes flame retardant
Textiles are used since ancient times for wall decoration purposes. They are now embossed with patterns & designs through various screen printing processes. Metallic wall decorations gained high traction during the past five years due to increased obsession over gold, copper and other metallic effects. These rolls are very expensive and are mostly purchased by luxury real-estate developers and the hotel industry.
Regional Insights
Wallpaper originated from Europe during the 14th century and was later accepted by regions all across the world. The introduction of rotary printing gave the industry a much needed boost. Wallpapers are very common in residential and commercial establishments of Europe and North America. Growing renovation activities and the reemerging construction industry in these regions is projected to augment market growth.
Asia Pacific is projected to grow at a high CAGR over the forecast period due to the fast growing construction sector. Large investments made in the hospitality sector of developing economies are anticipated to augment market growth. Growing disposable incomes has increased spending on remodeling activities in households, hospitals, offices, and hotels.
Competitor Analysis
Ecolabel and FSC-label status are given to wallpapers made of recyclable or recycled paper. These kinds of certifications give a competitive edge to companies operating in the industry. Some of the prominent players in the market include Excel Wallpapers, Cole & Son, Morris & Co., Gobelins Manufactory, Emily Todhunter Collection, Ralph Lauren, Wall & Decò, and Todhunter Earle Interiors.
In April 2014, Excel Wallpapers launched its Le Chic collection designed by AS Creation. Most of the companies are engaged in e-commerce activities to increase the distribution of their products. Companies also offer installation services and samples to the client so that consumers are well informed about the product quality before it is purchased. Contracts for bulk production are also taken up by companies for educational institutes, hospitals, nursing centers, government establishments, hotels, and residential real-estate designers.
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